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If you want a successful SEO or affiliate marketing campaign you have to acquire a professional SEO who doesn’t just stick to the traditional and basic formula. Digital marketing is a dynamic industry which is constantly growing in scope and knowledge. That being said, social media and SEO are now inextricably linked and you can’t look at them separately any longer. A SEO strategy can only be considered good when integrated with social media marketing.

SEO needs Social Media

Search engine optimization, at its core, is based on relevance and authority. Relevance comes from content that has the right keywords and concepts. One of the best ways to add fresh content to a site is through a blog and through community. Social media like comments, discussion forums and 'submit your story' type content drives growth.

Authority comes from links. Implementing SEO programs without leveraging the content distribution and linking benefits of social web participation makes link building for SEO an uphill battle. The entire concept and nature of the social web encourages participation: sharing, voting, commenting and linking. A link campaign cannot be fully successful without bloggers and community sites like Digg and StumbleUpon which adds authority to link by voting for it.

Social Media Needs SEO

The relationship between SEO and social media flows both ways. Implementing a social media marketing program without optimizing content is leaving money on the table. Your success in social media will partly depend on search rankings in a blog search tool and the general search results. And, of course, blogs cannot survive without SEO. You can broadcast your posts on other social media platform but you will only be reaching the audience you acquired through your social media tactics. Only SEO can drive new traffic to your blog.

SEO and social media are mated for life. A professional SEO will make the most out of combining SEO insights with social media marketing tactics in order to make the marketing campaign travel on the right track towards success.