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Network Media Services (NMS), the Colchester UK based performance marketing software developer, has signed a strategic marketing agreement with international digital marketing specialist Mediadigitalagency, which will see NMSonline affiliate marketing products, ERASS, EGASS and ETRASS, added to the agency’s portfolio.

Mediadigitalagency (MDA), with offices in Capetown, London and Malta, specialises in implementing comprehensive online marketing solutions ranging from affiliate networks to shopping carts, SEO and customer management systems. MDA currently manages the daily operations of thousands of affiliate partners across many countries with multiple product vendors.

"In spite of the growth we have seen, referral programs are still in their infancy in most countries and across many sectors," said Bernadette Homor, director and founder of MDA. "And typically, the software solutions have been just as immature. Now NMS has delivered a software suite that changes all that. It is a truly business class solution - powerful, comprehensive and flexible and will become a central part of our offering in future."

Ian Jewers, managing director of Network Media Services said: "MDA is a pioneering and influential consultancy, so it is particularly exciting to be able to partner with them as they open up new markets. The flexibility of our products, with dynamic language and currency support combined with their ease of use, makes them an ideal platform for this growth."

Network Media Services (NMS) is the name behind a new generation of performance marketing software developed to manage, automate and exploit third party distribution models on the internet. NMS was an early pioneer of online marketing systems, developing solutions for affiliate networks and advertisers from 1997. These systems are still serving millions of advertisements and financial transaction processes every day and are used by over 100,000 affiliates each month.

The new generation of products includes ERASS, an integrated, full service, affiliate referral and management system, tailor-made for online retailers. Industry specific systems are also available for the online gaming industry (EGASS) and eTraders – ETRASS.

The systems are designed to provide complete turnkey solutions to retailers, networks and operators with full multi-language and multi-currency support. NMS has integrated all the key functions required to manage complex on and offline distribution models including multi-level referrals, tracking, ad serving, payment systems, promotions, messaging, news and support, backed by powerful reporting tools.

What do Kalahari, Amazon.com and BidorBuy have in common? If you haven’t guessed then read on. These highly successful Internet businesses have a partner programme directed at webmasters who want to make extra money from their websites.

Often webmasters are misinformed about affiliate marketing’s potential, which, in effect, undervalues the lucrativeness of this type of referral matrix. Offering merchants’ products and services in return for a profit share has never been easier; you just need to partner with the right brands.

What do you have to lose as a merchant? The answer is, very simply, nothing at all. Once you set up your own affiliate programme, webmasters will sign up with you directly. There is no middleman. All you need to do is ensure you have chosen the right software programme to track your sales effectively and provide affiliates with accurate and transparent statistics. Modern affiliate software systems cater for every aspect of the affiliate sales process and can be trusted 100% to manage your needs and ensure that you continue to grow while letting technology do the hard work for you.

If you are a webmaster and don’t know what else you can do to increase your traffic and earnings, team up with some of the solid brands on the internet that offer attractive marketing tools and access to reporting. But always check out the commission structures and read the Ts & Cs so that you know when and how much you will get paid.

Why is South Africa still not convinced about affiliate marketing?

The concept is not new; it’s been around since the first businesses connected on the Internet. The problem is that South African companies are still skeptical about its profitability and, given the level of fraud and news of phishing scams online are, perhaps understandably, reluctant to take what they deem to be unnecessary chances.

Secondly, many people have been burned by bad experiences with overseas affiliate marketers and don’t want to be made a fool of twice.

Affiliate program management effectively addresses these problems by managing the entire affiliate process. Some software programmes are so sophisticated that they will run reports on programmes before you buy into them to give you an idea of their potential revenue. They will generate statistics with regard to sales, clicks and commissions so that you can keep an eye on things.

Choosing the correct operating platform will help you choose the correct partners.After all, the key to success is knowing what makes you money. For more interesting reading by Mediadigitalagency and other panel of experts CLICK HERE.

If you want a successful SEO or affiliate marketing campaign you have to acquire a professional SEO who doesn’t just stick to the traditional and basic formula. Digital marketing is a dynamic industry which is constantly growing in scope and knowledge. That being said, social media and SEO are now inextricably linked and you can’t look at them separately any longer. A SEO strategy can only be considered good when integrated with social media marketing.

SEO needs Social Media

Search engine optimization, at its core, is based on relevance and authority. Relevance comes from content that has the right keywords and concepts. One of the best ways to add fresh content to a site is through a blog and through community. Social media like comments, discussion forums and 'submit your story' type content drives growth.

Authority comes from links. Implementing SEO programs without leveraging the content distribution and linking benefits of social web participation makes link building for SEO an uphill battle. The entire concept and nature of the social web encourages participation: sharing, voting, commenting and linking. A link campaign cannot be fully successful without bloggers and community sites like Digg and StumbleUpon which adds authority to link by voting for it.

Social Media Needs SEO

The relationship between SEO and social media flows both ways. Implementing a social media marketing program without optimizing content is leaving money on the table. Your success in social media will partly depend on search rankings in a blog search tool and the general search results. And, of course, blogs cannot survive without SEO. You can broadcast your posts on other social media platform but you will only be reaching the audience you acquired through your social media tactics. Only SEO can drive new traffic to your blog.

SEO and social media are mated for life. A professional SEO will make the most out of combining SEO insights with social media marketing tactics in order to make the marketing campaign travel on the right track towards success.